Social Media Crises

Social media has connected old friends, new friends, and companies with customers. But it has also created an environment where companies can permanently damage their brand if they post a culturally insensitive or ill-researched advertisement online and are not prepared for the social media onslaught that follows. There are hundreds of examples of brands¬†with this… Continue reading Social Media Crises

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Being Professional Online: Necessity, not a Luxury

Once upon a time, your professional life consisted solely of the building you walked into every morning and walked out of at night, and nothing else. Going home you could be a completely different person than you were at the office. You often never saw your co-workers outside of that building, and only occasionally went… Continue reading Being Professional Online: Necessity, not a Luxury