Social Media Crises

Social media has connected old friends, new friends, and companies with customers. But it has also created an environment where companies can permanently damage their brand if they post a culturally insensitive or ill-researched advertisement online and are not prepared for the social media onslaught that follows. There are hundreds of examples of brands with this… Continue reading Social Media Crises

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360 Degree Video-What About It?

360° video is one of the new and fancy pieces of technology that everyone seems to want and no one knows why. But that does not mean that 360° videos and still images cannot be used in a marketing campaign successfully. Why Should I Buy One? According to Cella Lao Rousseau on AndroidCentral.com, the biggest reasons… Continue reading 360 Degree Video-What About It?

Marketing on YouTube

YouTube has become more than just a site to find videos on. It has become THE website to search for videos on. 300 hours of video are uploaded every minute, and almost 5 billion videos are watched every day. That comes out to 3.25 billion hours of video viewed each month. YouTube also reports that… Continue reading Marketing on YouTube

Social Media Management & Measurement

Sometimes maneuvering through your social media or its analytics feels like you're trying to use a typewriter to do it. So why do we go through all that trouble just to post a few words here and there and get a few numbers back on the performance of those words? Why Post? Well, let's start with why… Continue reading Social Media Management & Measurement